IR EXPO YOKOHAMA / MELCO BEACH

作品について
2020年1月、IRイベント「1st JAPAN IR EXPO in YOKOHAMA」がパシフィコ横浜にて開催された。WOWは、世界最大の統合型リゾート企業の1つであるメルコリゾーツ&エンターテインメントの出展に伴い、ブースの空間デザイン、映像制作、ARコンテンツなどの総合演出を担当。

横浜という土地で開催されたことから、横浜がその昔海岸であったという土地の歴史を紐解き、ラグジュアリーな海の家をテーマに “melco beach”を制作。珊瑚の構造を模したドーム型木目調ブースの床面には全面LEDを使用し、心地良く寄せる波と、東信氏による圧巻の花畑を一面に描いた。時折り表情を変える波と花、円筒シェードから溢れる光が互いに呼応して生み出す、メルコならではのクリエイティビティとラグジュアリーの融合した空間を目指した。

About the Work
In January of 2020, the “1st JAPAN IR EXPO in YOKOHAMA”’ IR event was held at Pacifico Yokohama. In light of Melco Resorts & Entertainment’s plans to put out an exhibit as one of the world’s largest integrated resorts, WOW was responsible for orchestrating the presentation of the exhibit space, making arrangements for the booth and spatial design, movie production, and AR contents.

Taking into account that the event was hosted in Yokohama, WOW incorporated the area’s historical background as a coastal region in the luxurious beach house theme, “melco beach.” The wood-patterned, dome-shaped booth was built in the likeness of a coral, the entire surface of the floor was covered in LED lighting, and alongside the tranquil, lilting waves, a resplendent flower garden by Makoto Azuma was drawn across the entire surface of the space. The intertwining waves, flowers, and lighting that spilled out from cylindrical shades were made to overlap in ways that altered the overall look periodically to accentuate the fusion of creativity and luxuriousness that embodies Melco.

Credits
WOW
Creative Director:Kosuke Oho
Director / Designer:Rin Matsunaga
Visual Designer:Hiroshi Takagishi, Ryoichi Kuboike
Music Composer:Masato Hatanaka
Technical Director / Programmer : Keita Abe
UI Designer:Sayaka Maruyama, Reiko Katayama, Mayu Kobayashi
Producer:Ko Yamamoto

HAKUTEN
Designer : Junya Atobe
Construction Manager:Kohei Kumazaki / Tohru Kawakami
Producer:Seishiro Tate
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